Master's Pitch

A unique format for training and collaboration

  • Marketplace Masters Pitch / Copyright DOK.fest München
  • Marketplace Masters Pitch / Copyright DOK.fest München
  • Marketplace Masters Pitch / Copyright DOK.fest München

The Master’s Pitch is a unique format for training and collaboration, initiated by Documentary Campus and DOK.fest München. It provides an opportunity for nine selected teams to pitch their documentary projects to a jury of international commissioners and experts. The Master’s Pitch delivers constructive feedback and the chance, to kick start the commissioning process in a congenial and collaborative atmosphere. Half of the pitches of 2017 and 2018 resulted in deals with German broadcasters
or co-producers! The audience, including producers, directors, distributors and representatives from major broadcasters, is also asked to give feedback.

Throughout the day, our jury members will be in the spotlight as well, presenting their perspectives on this year’s focus theme – Look Who’s Watching: The Documentary Audience.

The Audience – we want them but what do we really know about them? We want them to engage in our stories but how much effort do we put into finding out who they are, what resonates with them, and how they want to engage? Let’s face it, there are many sad stories out there about great docs that never had great audiences. This day is designed to give filmmakers the tools they need to get to know the people on the other side of the screen. How? Through an essential, fact-driven tool at our disposal – DATA.

We begin with a special presentation – a case study of eco thriller SEA OF SHADOWS by multi award-winning director and DOP Richard Ladkani. Richard will present the calculated strategy behind reaching and engaging their target audience. SEA OF SHADOWS secured this year’s Audience Award: World Cinema Documentary at Sundance. What better proof that the strategy worked!

Guest speakers and jury members include New York based industry guru Peter Hamilton ( Peter will reveal his unrivalled analysis of trends in audience engagement from every market across the world. CEO and founder of distribution company First Hand Films Esther Van Messel, will share her unique perspective on what resonates with audiences today, gleaned from two decades in the business. Tomas Lindh Executive Producer of Online Development at SVT presents future shocks and why there is such an urgency to change how we approach and relate to our audience. While Alex Hryniewicz, from LITTLE DOT STUDIOS, will reveal astounding audience data collected from some of the 24 channels he manages out of London. Ava Striker from MUBI will disclose engagement data, the trends and patterns, that drive this platform designed and curated for Cinephiles. We’ll also present DIY solutions – find out how to generate your own audience data.

Look Who’s Watching: The Documentary Audience, a day that promises to be entertaining, illuminating and informative – sounds like a recipe for a good documentary!

This day is curated and moderated by award-winning documentary maker Ruth Berry. A longtime supporter of Documentary Campus and familiar face at international markets.


The jury:

Kathrin Brinkmann, ZDF/Arte
Peter Hamilton, Documentary Business
Margje de Koning, EO, JDocs & IKONdocs
Grazyna Krupa, CBC
Tomas Lindh, SVT
Esther van Messel, First Hand Films
Ava Striker, MUBI





Director: Claire Sanford
Producer: Adam Pajot Gendron
Productions: Tortuga Film Inc
Coproducer: Sami Jahnukainen, Dagmar Jacobsen
Country: Canada



Director: Elwira Niewiera & Piotr Rosolowski
Producer: Matthias Miegel
Production Company: Kundschafter Filmproduktion GmbH
Distributor: Real Fiction Verleih
Country: Germany, Poland



Director: Lana Daher
Producer: Jasper Mielke
Prouction Company: Wood Water Films
Country: Lebanon, Germany 



Director: Iris Pakulla
Producer: Ira & Alex Tondowski
Production Compnay: Tondowski Films
Co-producer: Polar Star Films
Country: Germany



Director: Andreas Hartmann, Arate Mori
Producer: Andreas Hartmann
Composition: Jana Irmert
Country: Germany



Director: Paola Calvo, Patrick Jasim
Production: Phillip Kaminiak
Production company: Tumult Film 
Country: Germany, Mexico



Director: Florian von Stetten
Proucer: Marcelo Busse
Production Company: BUSSE
Country: Germany



Director: Constantin Gross
Producer: Lukas Steinbrecher
Production Company: VeyVey Films GbR
Compositon: Jan Benz & Steffen Lohrey
Country: Germany



Director: Frederik Subei
Producer: Kerstin Krieg
Production Company: TAG/TRAUM Filmproduktion GmbH & Co KG
Composer: Rossano Snel
Country: Germany, Brasil



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Supported by




  • Friday
  • 09:30
  • HFF - Audimax