It’s a Match!

Connecting Formats to Audiences

What does it take to create a TV programme the audience wants to see? How to make sure that out of the huge amount of offers available, a documentary film will be picked?

From 4 to 5 May 2023, the international conference at DOK.fest München in partnership with Documentary Campus and Bayerischer Rundfunk will focus on the audience behavior and question how to attract – or say even “seduce” – the audience and to promote your programme.

Based on brand new European audiences research, we will analyze facts and figures in a session of strategic reflection, followed by an interactive working format to put knowledge into practice and create a toolkit for broadcasters and programmers.

We will also explore fresh perspectives through the lens of new technologies serving the broadcasting industries, discuss how to make the most of libraries, their relevance for the broadcasters as well as for emerging filmmakers, dissect monetization strategies for creators, and debate how to handle distribution and exploitation rights best in an ever changing media landscape.

The conference is curated and moderated by AC Coppens/THE CATALYSTS.

Join us in Munich, an international, creative hub, standing for the highest quality in content and connections at the!

The conference is open to the public and will take place at Amerikahaus (Karolinenpl. 3, 80333 Munich).

Programme 4 May – To the event

09.00–09.15 Welcome and Opening Remarks


Donata von Perfall, Managing Director Documentary Campus

Adele Kohout, Deputy Director, DOK.fest Munich

Minister of State Dr. Florian Herrmann video greeting

Thomas Hinrichs, Info-Director BR, Coordinator Documentary Department ARD

Curator's statement: AC Coppens


09.15–09.45 Opening keynote on TV of the Future
Where are we headed? Introduction to an overview of the industry at large, followed by a fireside chat to bring the conversation more into the documentary sphere.


Peder Haugfos, SNR Project Manager Media City Berger AS/NCE Media


09.45–10.15 Presentation: Where are we at? Audience trends for strategic reflection
What does it take to create a TV program / film the audience wants to see? How is the audience changing? Facts and figures session based in the Creative Media audiences research.


Sarah Calderon, CEO The Film Agency

10.15–11.00 Panel: What’s going on in the Labs? Adaptive media, AI, young audiences, greening the field
What can public broadcasters do to make sure they best reach all types of audience? How can tech help to reach out audiences for non-fiction content?


Uli Köppen, Head of AI + Automation Lab at Bayerischer Rundfunk 

Christian Radler - Editor of Strategy and Innovation, Tagesschau (tbc)


11.00–11.30 Coffee break

11.30–12.30 The tech that will help you seduce your audience
Serie of short presentations/case studies, to tackle all relevant media to look into new technologies and new perspectives with metadata, AI tools and more.


Niels Alberg, CEO, Publikum

Sami Arpa, CEO

Fiona Gillies, CEO My Smash Media

Cæcilie Bach Kjærulf, CEO, MediaCatch

12.30–14.00 Lunch break

14.00–14.30Stories Of The Gorgeous Unknown – Introductory keynote to the interactive format
In this unique and poetic talk, Nusrat Durrani makes a compelling case for addressing the crisis of imagination in the Western film industry by tapping into talent and stories from unseen places and creating a new global mythology and a richer, more inclusive narrative of our time.


Nusrat Durrani

14.30–17.00 Interactive session: Beyond Business: Meaningful D&I to Reach (New) Audiences
As documentaries gain popularity, diverse content is crucial to reaching new audiences, and ensuring meaningful inclusion on and off-screen is essential amidst the current climate of performative inclusion. This informal, guided discussion format will bring together creatives, producers, and distributors to discuss challenges and solutions for achieving meaningful inclusion from their respective perspectives.

Group leaders:

Marion Schmidt, Co-Director of the Documentary Association of Europe (DAE)

Willy Rolle, TVMA

Mandisa Zitha (Encounters Festival)


Programme 5 May – To the event

9.00–10.00 Panel: Is daring creativity in the way to a great audience success?
A constant struggle in film: commercial viability vs artistic integrity. Documentaries seem to be winning more awards recently, but does this actually guarantee success or increase their impact? How can we support emerging filmmakers and diverse voices in telling creative stories that push boundaries? And what is a creative documentary anyway?


Paul Rieth, Marketing & Crowdfunding consultant, Audience strategist and film producer.

Anna Hints, filmmaker (online)

Mohamed Saïd Ouma, filmmaker, DocA (Documentary Africa) Executive Director.


10.00–11.00 Panel: All over the Channels - how to make your doc be seen tomorrow?
Experts in mediatheques, AVOD and FAST channels, and digital distribution share insights on how documentary filmmakers can navigate the crowded marketplace and find the right distribution for their films: channels and platforms currently prioritizing documentaries, the pivot to branded content and narrative features, and all the latest in distribution.


Lara Sword, Little Dot Studios

Pola Nathusius, Distribution Strategist, ARD

Antoine Schmidt-Roy, CEO of NIKITA VENTURES


11.00–11.30 Coffee break

11.30–12.30 Ask Me Anything session: The future of monetization for creators, accessibility and rights
This is your chance to ask experts questions about the future of the creator's economy: from the first European movie ever funded by NFTs, to working with metadata to make the most of audiences, we will discover how the industry finds fresh ways to monetize.


Jan Spielhoff, Head of Business Affairs, FilmChain

Giorgia Aubrey, Director of Creators, Kyra TV

Claudia Wolf, COO Metadata Jay (online)

Miguel Faus, filmmaker

12.30–12.45 Closing and Wrap up
By AC Coppens


The event will be held in English.

The event will be held on site.

  • Regular one day ticket: 30,00 euros
  • One day ticket for students: 15,00 euros

For EBU members and Marketplace accredited the entrance is free of charge.

Buy a ticket for 4 May.

Buy a ticket for 5 May.

Our partners

  • Logo Sponsor
  • Logo Sponsor