It’s a Match!
What does it take to create a TV programme the audience wants to see? How to make sure that out of the huge amount of offers available, a documentary film will be picked?
From 4 to 5 May 2023, the international conference at DOK.fest München in partnership with Documentary Campus and Bayerischer Rundfunk will focus on the audience behavior and question how to attract – or say even “seduce” – the audience and to promote your programme.
Based on brand new European audiences research, we will analyze facts and figures in a session of strategic reflection, followed by an interactive working format to put knowledge into practice and create a toolkit for broadcasters and programmers.
We will also explore fresh perspectives through the lens of new technologies serving the broadcasting industries, discuss how to make the most of libraries, their relevance for the broadcasters as well as for emerging filmmakers, dissect monetization strategies for creators, and debate how to handle distribution and exploitation rights best in an ever changing media landscape.
The conference is curated and moderated by AC Coppens/THE CATALYSTS.
Join us in Munich, an international, creative hub, standing for the highest quality in content and connections at the DOK.forum!
Programme 4 May
09.00–09.15 Welcome and Opening Remarks
Speakers: Donata von Perfall, Managing Director Documentary Campus; Adele Kohout, Deputy Director, DOK.fest Munich; Thomas Hinrichs, Info-Director BR, Coordinator Documentary Department ARD; Curator's statement: AC Coppens
09.15–09.45 Opening keynote on TV of the Future
Where are we headed? Introduction to an overview of the industry at large.
Speaker: Peder Haugfos, SNR Project Manager Media City Berger AS/NCE Media
09.45–10.15 Presentation: Where are we at? Audience trends for strategic reflection
What does it take to create a TV program / film the audience wants to see? How is the audience changing? Facts and figures session based in the Creative Media audiences research.
Speaker: Sarah Calderon, CEO The Film Agency
10.15–11.00 Panel: What’s going on in the Labs? Adaptive media, AI, young audiences, greening the field
What can public broadcasters do to make sure they best reach all types of audience? How can tech help to reach out audiences for non-fiction content?
Speakers: Uli Köppen, Head of AI + Automation Lab at Bayerischer Rundfunk; Christian Radler, Editor of Strategy and Innovation at Tagesschau (tbc)
11.00–11.30 Coffee break
11.30–12.30 The tech that will help you seduce your audience
Serie of short presentations/case studies, to tackle all relevant media to look into new technologies and new perspectives with metadata, AI tools and more.
Speakers: Niels Alberg, CEO Publikum; Sami Arpa, CEO Largo.ai; Fiona Gillies, CEO My Smash Media; Cæcilie Bach Kjærulf, CEO MediaCatch
12.30–14.00 Lunch break
14.00–14.30Stories Of The Gorgeous Unknown – Introductory keynote to the interactive format
In this unique and poetic talk, Nusrat Durrani makes a compelling case for addressing the crisis of imagination in the Western film industry by tapping into talent and stories from unseen places and creating a new global mythology and a richer, more inclusive narrative of our time.
Speaker: Nusrat Durrani, Pioneering Global Media Executive
14.30–17.00 Interactive session: Beyond Business: Meaningful D&I to Reach (New) Audiences
As documentaries gain popularity, diverse content is crucial to reaching new audiences, and ensuring meaningful inclusion on and off-screen is essential amidst the current climate of performative inclusion. This informal, guided discussion format will bring together creatives, producers, and distributors to discuss challenges and solutions for achieving meaningful inclusion from their respective perspectives.
Speakers: Marion Schmidt, Co-Director of the Documentary Association of Europe (DAE); Willy Rolle, TVMA; Mandisa Zitha, Encounters Festival
Programme 5 May
The event will be held in English.
The event will be held on site.
- Regular one day ticket: 30,00 euros
- One day ticket for students: 15,00 euros
For EBU members and DOK.forum Marketplace accredited the entrance is free of charge.