It’s a Match!

International Conference – Day 1

What does it take to create a TV programme the audience wants to see? How to make sure that out of the huge amount of offers available, a documentary film will be picked?

From 4 to 5 May 2023, the international conference at DOK.fest München in partnership with Documentary Campus and Bayerischer Rundfunk will focus on the audience behavior and question how to attract – or say even “seduce” – the audience and to promote your programme.

Based on brand new European audiences research, we will analyze facts and figures in a session of strategic reflection, followed by an interactive working format to put knowledge into practice and create a toolkit for broadcasters and programmers.

We will also explore fresh perspectives through the lens of new technologies serving the broadcasting industries, discuss how to make the most of libraries, their relevance for the broadcasters as well as for emerging filmmakers, dissect monetization strategies for creators, and debate how to handle distribution and exploitation rights best in an ever changing media landscape.

The conference is curated and moderated by AC Coppens/THE CATALYSTS.

Join us in Munich, an international, creative hub, standing for the highest quality in content and connections at the!

Programme 4 May

09.00–09.15 Welcome and Opening Remarks
Speakers: Donata von Perfall, Managing Director Documentary Campus; Adele Kohout, Deputy Director, DOK.fest Munich; Thomas Hinrichs, Info-Director BR, Coordinator Documentary Department ARD; Curator's statement: AC Coppens

09.15–09.45 Opening keynote on TV of the Future
Where are we headed? Introduction to an overview of the industry at large.

Speaker: Peder Haugfos, SNR Project Manager Media City Berger AS/NCE Media

09.45–10.15 Presentation: Where are we at? Audience trends for strategic reflection
What does it take to create a TV program / film the audience wants to see? How is the audience changing? Facts and figures session based in the Creative Media audiences research.

Speaker: Sarah Calderon, CEO The Film Agency

10.15–11.00 Panel: What’s going on in the Labs? Adaptive media, AI, young audiences, greening the field
What can public broadcasters do to make sure they best reach all types of audience? How can tech help to reach out audiences for non-fiction content?

Speakers: Uli Köppen, Head of AI + Automation Lab at Bayerischer Rundfunk; Christian Radler, Editor of Strategy and Innovation at Tagesschau (tbc)

11.00–11.30 Coffee break

11.30–12.30 The tech that will help you seduce your audience
Serie of short presentations/case studies, to tackle all relevant media to look into new technologies and new perspectives with metadata, AI tools and more.

Speakers: Niels Alberg, CEO Publikum; Sami Arpa, CEO; Fiona Gillies, CEO My Smash Media; Cæcilie Bach Kjærulf, CEO MediaCatch

12.30–14.00 Lunch break

14.00–14.30Stories Of The Gorgeous Unknown – Introductory keynote to the interactive format
In this unique and poetic talk, Nusrat Durrani makes a compelling case for addressing the crisis of imagination in the Western film industry by tapping into talent and stories from unseen places and creating a new global mythology and a richer, more inclusive narrative of our time.

Speaker: Nusrat Durrani, Pioneering Global Media Executive

14.30–17.00 Interactive session: Beyond Business: Meaningful D&I to Reach (New) Audiences
As documentaries gain popularity, diverse content is crucial to reaching new audiences, and ensuring meaningful inclusion on and off-screen is essential amidst the current climate of performative inclusion. This informal, guided discussion format will bring together creatives, producers, and distributors to discuss challenges and solutions for achieving meaningful inclusion from their respective perspectives.

Speakers: Marion Schmidt, Co-Director of the Documentary Association of Europe (DAE); Willy Rolle, TVMA; Mandisa Zitha, Encounters Festival

Programme 5 May

9.00–17.00 Conference day 2


The event will be held in English.

The event will be held on site.

  • Regular one day ticket: 30,00 euros
  • One day ticket for students: 15,00 euros

For EBU members and Marketplace accredited the entrance is free of charge.

Buy a ticket for 4 May.

Our partners

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  • Thu, 05/04/23
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Sami Arpa

Sami is the founder and CEO of Largo – a Switzerland based company that provides data-assisted intelligence to the audio-visual industry. Sami has a background in computer science and film industry. He has got his Ph.D. in computer vision field from the Swiss university, EPFL. He has directed two short films - “Les bruits des pas”, 2014 and “L’evasion”, 2015. He is also the founder and president of Ouch Film Awards, which is a film festival that takes place in Lausanne.

Sarah Calderon
B86211299 (B86211299)
fiona gillies
(MySMASH Media)

Fiona Gillies worked extensively in film & TV as an actor before becoming an independent film producer and co-founder of My SMASH Media. Fiona met fellow producer Christine Hartland on the Creative England Market Trader programme and in partnership with tech expert Mahesh Ramachandra, they founded My SMASH Media. Fiona produced THE BEAT BENEATH MY FEET which was in competition at the Berlin Film Festival and subsequently released worldwide. DUMMY, which premiered at the Edinburgh Film Festival and BIFA nominated CITY SLACKER are available in over 40 countries worldwide. She received funding from Creative England & BFI for SOME SWEET OBLIVIOUS ANTIDOTE starring Sir Lenny Henry and Wumni Mosaku. My SMASH Media website is here and 90 second video is here. Fiona is a fellow of the Royal Society of Arts and has been a mentor for Women in Film & TV.

Peder Haugfos
(Media City Bergen)

Peder Haugfos is passionate about creating atteniton. He`s a Creative Strategist & Business Executive whos passionate about creating and transforming ideas, aspirations, and passions into successful tangible products and narratives. Educated in journalism, design methodology, entrepreneurship, and innovation management, Haugfos has a cross-disciplinary mindset. Through his work with creative concept development and current innovation projects in the Norwegian media industry, he has a strong understanding of the latest development in the industry and in youth culture and in different ways for getting the youngster's attention in today's fragmented media reality. ?

Adele Kohout
Deputy Director (DOK.fest München)
Marion Schmidt
(Documentary Association of Europe)

Marion is a freelance project manager and consultant for individuals and organisations. Marion is the co-director of the Documentary Association of Europe (DAE) and co-founder of DOX BOX e.V., where she held several positions till April 2020 and was the project director of the international Documentary Convention 2018 & 2019. Marion is a consultant to the film department of DW Akademie, and has contributed her expertise to projects of the Goethe-Institut and elbarlament GmbH. Marion sits on the board of several organisations in the film world, and is part of initiatives that champion anti-racism, equality, fair working conditions and representation in the film and NGO sector, and the society at large.

Donata von Perfall
Managing Director (Documentary Campus gGmbH)