IMAGE PROBLEM
Switzerland 2012 – Director: Simon Baumann, Andreas Pfiffner – Original language: German, Swiss German – Subtitles: English, German – Length: 88 min.
“We are making a film for Switzerland to improve its tarnished image abroad.” With total naivety Simon Baumann and Andreas Pfiffner place average citizens and experts in front of the camera so that they can supposedly contribute to the improvement of Switzerland’s reputation. So that everything doesn’t look too perfect the pair spread rubbish over an alpine meadow in front of the Matterhorn; they phone the banking giant, UBS, and beg for money to give it back to the foreigners; or they get Swiss people to sit on a bench waving flags and openly demonstrate their xenophobia.
IMAGE PROBLEM is a revealing and at the same time highly amusing satirical documentary. Andrea Naica-Loebell
both screening
Writer: Simon Baumann, Andreas Pfiffner. Camera: Andreas Pfiffner. Sound: Simon Baumann. Editing: Katharina Bhend, Mischa Hedinger. Music: Claudio Bucher. Production: ton und bild GmbH. Producer: Simon Baumann, Andreas Pfiffner. International Sales: ton und bild GmbH.
