Workshop. Win-Win: Documentary Filmmakers & Brands

Hinweis: Diese Veranstaltung findet auf Englisch statt.

Brands and documentary filmmakers need each other more and more to make content that cuts through in an increasingly noisy world — yet they often operate in quite different contexts.

While brands are searching for fresh, authentic storytelling to sharpen their identity and meaningfully advance their CSR goals, they often rely on agencies, larger production companies and familiar collaborators. At the same time, documentary filmmakers possess powerful storytelling skills, access to compelling characters, and deep knowledge of distribution and audience engagement. However, they frequently lack insight into how brands actually operate, how brand-funded projects are initiated, and how creative collaborations can be structured without undermining artistic integrity.

This workshop tackles those issue. We will unpack questions like:

• How do brand-funded factual projects originate?
• What do brands actually look for in storytelling partnerships?
• What are the editorial issues when it comes to journalistic documentaries?
• How can filmmakers retain creative control while working with brand partners?
• Is the fear of product placement justified?
• How can broadcasters be involved?
• Important deal points to consider when making a deal with a brand.
• Where do mission-driven storytelling and brand identity genuinely intersect?

Designed for documentary/factual filmmakers and producers exploring new funding models, the session creates a safe, honest and practical space for dialogue and practical insight.

Led by Brian Newman

Event information and tickets

• The event will end at approx. 13pm.
• The event will be held in English.
• The event will be held on site.
• The event is open to the public (with ticket purchase, valid for all events within DCampus Exchange).
• The event is open to all accreditation types (DOK.fest professionals, DOK.forum Marketplace Observer (Plus) and Marketplace guests) for free (except DOK.forum accreditation, need to purchase ticket).

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