Beyond Linear: Connecting with Today`s Audiences

Hinweis: Diese Veranstaltung findet auf Englisch statt.

Understanding audience behaviours and preferences is central to the future of documentary and factual storytelling, especially in a digital-first landscape. This session explores how digital platforms, distributors, and broadcasters each build, analyse, and engage their audiences, and what documentary makers can learn from these different approaches. 

The discussion examines where audience strategies converge or diverge, and what opportunities lie in between. For filmmakers and producers, the session offers practical takeaways on digital media personas, targeting strategies, and how a deeper understanding of audiences can inform development, commissioning, and distribution decisions.

Speakers: Daniel P Elward (Channel 4), Esther van Messel (First Hand Films), Matthias Leitner (BR)

Moderator: Anna Ramskogler-Witt (The Good Media Network)

Event information and tickets

• The event will end at approx. 16.30pm.
• The event will be held in English.
• The event will be held on site.
• The event is open to the public (with ticket purchase, valid for all events within DCampus Exchange).
• The event is open to all accreditation types (DOK.fest professionals, DOK.forum Marketplace Observer (Plus) and Marketplace guests) for free (except DOK.forum accreditation, need to purchase ticket).

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