Broadcasters, Brands and the New Editorial Landscape

As brands become commissioners, build their own channels and editorial strategies, the boundaries between broadcasters and brand-funded content are shifting rapidly. But what does that mean for documentary and factual makers and for broadcasters navigating a changing ecosystem? Why are many European broadcasters still cautious about brand-funded projects, while others are finding ways to collaborate? What models work in practice, and where are the red lines around editorial policy and integrity, audience trust, and distribution? Drawing on hands-on experience from both traditional broadcasting and the digital brand space, this conversation offers practical insights into how filmmakers, producers, and broadcasters can engage more strategically with brands, while safeguarding public value and creative independence.

Fireside chat: Jen Topping (Jen Topping Consulting) & Adam Gee

Event information and tickets

• The event will end at approx. 16.15 am
• The event will be held in English.
• The event will be held on site.
• The event is open to the public (with ticket purchase, valid for all events within DCampus Exchange).
• The event is open to all accreditation types (DOK.fest professionals, DOK.forum Marketplace Observer (Plus) and Marketplace guests) for free (except DOK.forum accreditation, need to purchase ticket).

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