Reach the Audience! Digital Marketing Strategies for Documentaries
PLAYGROUND DOCUMENTARY
Digital communication is changing the way documentaries are marketed to audiences today. Filmmakers, producers and distributors need to adapt the way they position, target and market their films, at every stage of the film's lifecycle. Using practical examples, the presentation by marketing strategist Mathias Noschis (alphapanda) will explore the changes and challenges that our industry faces in a digitalised world.
Speaker: Mathias Noschis (alphapanda)
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presented by XPLR: Media in Bavaria
(Alphapanda)
Mathias Noschis has 15 years experience working in marketing, social media and online PR in film and TV. He is the founder of Alphapanda, a film marketing agency with team members in Berlin, Warsaw and Geneva. Mathias has worked on span from fiction films The Orphanage (Cannes ’19), A Colony (Berlinale ’19), Another Day of Life (Cannes ’18), Touch Me Not (Berlinale ’18 Golden Bear) and God’s Own Country (Sundance ’17) to documentaries Lessons of Love (IDFA ’19), Lemebel (Berlinale ’19), Heartbound (TIFF ’18) or Hollywood titles Joker (Venice ’19), The Favourite (Venice ’18), and Shape of Water. Mathias is also a consultant for Creative Europe MEDIA and a marketing expert and tutor for organisations such as ACE Producers, Locarno Industry Academy, Dok.Incubator and IFFR Lab.
